The beauty and culture of Mediterranean regions draw visitors seeking transformative holidays. Such experiences are offered by wine routes, and the know-how behind them can be expanded to olive-growing areas. Oleotourism routes promote the olive’s economic, culinary and cultural importance to Mediterranean people. Our regions are working to develop this kind of slow tourism, to benefit rural communities, small urban centres and visitors. Let’s explore cooperation! .
- Rural | Local and regional | EU/ European | Sustainable | Health | Food | Tourism and Heritage
- Code: 10TK23515
Speaker
Practical information
- When
-
Tue 10/10/2023, 16:30 - 16:45 CET
- Type of partnership
- NONE
- Format
- EU Regions Talks
- Theme
-
Small and mid-size urban centres driving growth
- Language
- English
- Website
-
http://sviluppumbria.it
- Social media
-
@sviluppumbria
Partner
Reporting
Session summary
Wine Routes in many European regions promote sustainable slow tourism, distribute tourism flows to rural areas and off-peak seasons and valorise territorial products. Our proposal is to transfer the know-how gained in developing, supporting and regulating Wine Routes to the creation of Olive Oil Routes. Like Wine tourism, Oleotourism can attract visitors to agricultural areas, offering tourists an interesting and informative experience about a product of fundamental importance in Mediterranean culture, and a low environmental-impact economic development initiative to rural populations. We see this as an area in which regions can share or gain experiences, perhaps through an Interreg or other cooperation project.
Quotes
-
EURweek brings together policymakers for thought-provoking exchanges and new approaches to common issues. Tapping into this pool of experience and exchanging ideas allows us all to implement better policy at home.
